Not everything that shines is gold. Similarly, not every website that looks beautiful also works beautifully. A visually stunning masterpiece could possibly be a page load nightmare. Hence, in order to have a great website, you need the perfect combination of Web design and SEO. Now, when we speak about Web design, designers have their own different way of working, with nothing that particularly disturbs them. They have the elements, the colour scheme, the fonts, and the layout required, which they blend and combine to bring the perfect Web design. But, SEOs have a hundred things to think about, in terms of making both users and search engines happy. And, in the process of doing so, they come across multiple things about the Web design that may disturb them.
What disturbs SEOs the most?
There are certain Web design choices that interfere with usability, indexing, accessibility, and findability. This makes it very difficult for SEOs. The two main pain points are navigation and design, which in detail are as follows –
Navigation – Hamburger navigation menus, dropdown navigational elements that don’t link to the main category, accordion navigation, and mega menus
Design – Oversized images at the top of the page, infinite scrolling, not including alt-text descriptions for images, sliders that slow down the page because all images from the slider have to load first, not-so-strong page title heading, and unresponsive pages
What can be done?
In order to reap the best results, you need team effort. When SEO professionals are always monitoring marketing data, and Web designers are always testing Web page designs, it is an appropriate team effort, resulting in beneficial outcomes. It is important to know what needs to be applied when and where. And, in order to get the best combination of Web design and SEO, the following elements need to be understood.
- There is a big connection between usability and design, understanding which large organizations hire senior-level search engine marketers with both technical SEO experience and perception about the importance of user experience and SEO. Lack of such understanding and experience can cause disappointment.
- Do you know that persuasive architecture and Web design can help users complete certain tasks? There is great benefit of applying a holistic approach to website design and marketing, because the results can be tested and tracked. This combined approach is a human experience requirement that is included for both Web design and digital marketing.
Change is constant in the digital world. With each update in search engine technology, the human-computer behaviour changes. The more advanced the marketer is, the more they demand user interfaces to enhance user experience so that the desired tasks are completed. Marketers can’t stand a poorly designed and poorly performing website at any cost! They can also tell when a website is not prepared for promotion strategies. Every leading digital marketing company in Bangalore includes accessibility audits which are intended to inject new opportunities for increased conversions and revenue.
