Search Engine Optimization and Conversion Rate Optimization are two very important aspects of digital marketing. With both being important, it is vital that they both go hand in hand. Any changes made to SEO should not affect CRO, and vice versa, because if they do, the results
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It’s New Year, and it’s time to take a close look on where we are leading and where we are lagging in terms of SEO practices so that we can revive and climb up the ladder towards top rankings. While it is important to run a checklist
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Any local business needs to have accurate structured citations on major platforms, but what should local SEO practitioners do once they have got these formal listings created and a system in place for managing them? This blog will help you with a step by step guide to
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How important is it to have a website? While for the general globally or nationally targeting businesses, a website is one of the most crucial elements they must have, you may say that websites aren’t as important for local businesses. But hold on! You may be wrong!
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URL structure and Information Architecture (IA) are often confused with each other when advice is given. People who speak about URL structure slowly and gradually shift towards IA without much notice, and vice versa. Thus, it is very easy to get confused between both, but it is
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Log file analysis can help get some detailed insights into what Google is doing on your site. This blog will give you a complete overview of log file analysis, while also letting you know how you can break down log file analysis to make it easily accessible.
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As clients, you would always want to see your business doing good and bringing you good amounts of money. However, for this to happen, it is very important that there is good communication and a mutual understanding between the service provider and the client. Similarly, it is
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The search giant Google gives utmost importance to page speed while ranking, which is why it is imperative that your page loads as fast as possible. As the name suggests, page loading time is the time taken by a page to load. But, there is a lot
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A/B testing is a process where a site section is taken – a bunch of pages that have a similar structure, layout, template, etc. – which is then split into control and variant, which is a group of A pages and B pages. After this, a change
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Google has always been updating its algorithms time and over again to make the online experience a better one for its users. While these updates are great for the users, they are a cause of fear for website owners. Even if you are a website owner who
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