Content is one of the most important things that decides upon how your website is going to rank. And, this decision is made by a combination of how both robots and humans judge you. What we mean is that only if both Google and your visitors are
Read more →
People are now adopting videos and podcasts widely to convey their messages to others. These elements have now become an increasingly engaging way of reach the audience, in such a way that they are now being used in a variety of industries to introduce new products. But,
Read more →
Are you spending a handsome amount on Google and Facebook ads, only to see less-than-expected results? Well, then you probably don’t know how to make the most out of these campaigns. What you need to do is reduce the cost per click for your campaigns, while increasing
Read more →
A good competitive analysis can provide you with invaluable insights into what is working for others in your niche. What we mean by “good” here is using the right tactics. If you don’t know what the right tactics are, we are here to help you know how
Read more →
Featured snippets are often confused with answer boxes, but the two are very different. An answer box will provide you with only a simple point-to-point answer, while a featured snippet will give you more detailed information about what you are searching, along with citing a website. Featured
Read more →
Google uses page speed as one of the most significant signals to rank pages, which makes it very crucial for you to consider that element while making or testing your site. Calculating individual page speed performance can help understand how efficiently or not your site is running
Read more →
Link building is important, and we all know that. So, here are a few ways how you can make link building easier. These tips are press and public relations focused, so you know that they will definitely be the best! If you are trying to get some
Read more →
Google’s local algorithms are way different from its organic algorithms. Different factors drive the local algorithm; and the way it performs is also very different. What are Google’s local algorithms? Local algorithms are those that affect the first three results on Google, when a user intends a
Read more →
What makes a lead a good lead; as in what is it that can make an individual more likely to convert to making a purchase? Some might say focusing on the target audience personas, while others might say the right products and services. We know that it
Read more →
It has been claimed that Google will soon be displaying podcasts in search results too. And, this claim has already started showing its effect, as we are already being able to see such podcasts in certain searches. Now what all comes with this change? Yes, you may
Read more →