All kinds of social media and websites are putting up GIFs and videos on their platforms to attract more customers. Do you know why? Because videos appeal to users as they are more interactive and explanatory, thus getting a message across persuasively. This is why video marketing
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Social media is one of the most widely used platforms today for advertising a brand to a wide set of audience across the globe. However, you need to figure out what is working and what is not in this advertising sector for fruitful outcomes. It is quite
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Google AdWords has been assisting millions of businesses to obtain higher revenues and accomplish increased ROIs. More and more advertisers today are using this popular tool to compete in their zones and gain a competitive edge against others in the industry. However, with the complexity of Google
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How much traffic are your landing pages receiving? And how much of that traffic is converting into customers? Is the percentage of conversions that you are receiving desirable enough, or is it below the level of your expectations? Whether it is up to the mark of below
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Facebook and Twitter are two most popular social media platforms for a wide range of users today; you know that right? But, do you know that more than 1 million pieces of content are shared on Facebook every minute!? Also, do you know that more than 500
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We are seeing Google AdWords since the past 15 years when search advertising had just begun. And now after 15 years, AdWords is looking to old school and outdated. To make it easier to navigate and use, Google announced the start of a major redesigning process to
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Marketers are required to constantly review their current marketing strategies and take appropriate action to improve their marketing technology stack, which is a group of technologies that marketers leverage to conduct and improve their marketing strategies. However, marketers and business owners always fear about coping up due
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The whole idea of remarketing is to give advertisers a second chance to bring someone who has visited their site, but not bought anything, to their site for purchasing again. Google and Facebook are two most important platforms that one can use for remarketing their brand; Google
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Google has been continually introducing updates in Google AdWords because the search engine has realized the continuous increase in popularity of AdWords and its concentration in the hands of the big players in various industries. Let us take a deeper look into the top 5 AdWords updates
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SEO has been constantly changing from time to time, and businesses need to keep up with those modifications. What was once really important has faded out at present; and what is important today will fade out soon in the future. But, there is one SEO factor that
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