If you are into the field of digital advertising, you very well know how the landscape of online advertising constantly changes, and how you have to keep revising your strategies periodically to suit the current scenario. But no matter what, majority of people don’t like watching ads
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Ads have always been annoying for users, but there are certain ads that are more intrusive than others. And, you definitely want to avoid putting up those ads on your website so that you don’t annoy users. After a survey that showed participants 23 wireframes of different
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Digital transformation is the modifications done to a business and organizational activities and processes to influence changes and opportunities of digital technologies for strategic impact, keeping both present and future situations in mind. The main purpose of digital transformation is to influence the entire business for the
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Landing pages play a very important role in capturing the interest of potential customers and generating targeted leads, ultimately generating a good amount of revenue for your business; but only if done right! Remember that a poorly designed landing page can cost you a lot. You are
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Google has always been changing, and you need to keep up with the changing trends if you want to stay ahead of the competition and be visible on SERPs in order to get more traffic and increase your chances of sales and revenue. A professional internet marketing
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All kinds of social media and websites are putting up GIFs and videos on their platforms to attract more customers. Do you know why? Because videos appeal to users as they are more interactive and explanatory, thus getting a message across persuasively. This is why video marketing
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Social media is one of the most widely used platforms today for advertising a brand to a wide set of audience across the globe. However, you need to figure out what is working and what is not in this advertising sector for fruitful outcomes. It is quite
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The whole idea of remarketing is to give advertisers a second chance to bring someone who has visited their site, but not bought anything, to their site for purchasing again. Google and Facebook are two most important platforms that one can use for remarketing their brand; Google
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Google has been continually introducing updates in Google AdWords because the search engine has realized the continuous increase in popularity of AdWords and its concentration in the hands of the big players in various industries. Let us take a deeper look into the top 5 AdWords updates
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Are you one of those organizations who understand the importance of marketing, but are still stuck up with the old-fashioned traditional outbound methodologies like TV advertising, radio advertising, email marketing, etc.? All these tactics have gone completely stale now. With the wide usage of the internet and
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