Every online marketer needs to be aware of the dark side of Google Analytics, which is ‘dark traffic’. However, it is hard to identify it as it lies deep under the layers of thousands of marketing activities taking place every second. Most of the online marketing efforts
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AMP is the creation of websites that are fast and high-performing across a variety of devices and distribution platforms. Google introduced this concept because it is always looking to make the Web faster for users, thus improving user experience. AMP can load pages extremely fast by cutting
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Do you know that only 1/7th of the world’s population speaks English!? Taken aback? But, it’s true! Only about 340 million people across the globe speak English as their first language. This means more than 6 billion people may not get the message if you have an
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Link building is a very important part of SEO. When a user types a query in Google, the search engine decides which websites are to be shown on the first pages of SERPs, and in which position. And, this is based on various factors, one of the
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Instagram has been highly successful in weaving stories around photographs in the most alluring manner to keep users highly engaged. Today, it has more than 300 million dynamic users using the app daily! ‘Instagram Stories’ has been able to make greater richer stories as compared to individual
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NEWS: Google plans to start blocking ads on websites that display a large number of bad quality ads, early next year. In fact, the search engine has warned about 700 publishers till now that their ads will be blocked. Last year, Google formed the Coalition For Better
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Google is what can make your website unnoticed to unbeatable; and it is the same Google that can revert your site from being unbeatable to unnoticed! You just need to know the rules. If you want to stay in the good books of Google so that it
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We have seen how Google has been helping searchers with instant results to make it easy and quick for them to browse with its Instant Search feature since 2010. This unique feature was highly praised ever since it was launched. But, do you know that Google just
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Bounce rates are one of the unhealthiest things for a website that reduces conversions, sales, and revenue; thus increasing losses for the business. Bounce rate is the percentage of single-page visits where individuals leave a website without going to other pages. It is calculated by dividing the
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Google Analytics, Google’s web analytics service that helps track and report website traffic, can help identify poorly performing pages so as to eliminate or improve on them. Many businesses today are adding a Google Analytics tracking code to their site for identifying the same. However, they are
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