As Google Ads have been constantly changing and progressing, the need to decrease Cost Per Acquisition has significantly increased. While marketers are wondering about the factors to consider while optimizing CPA, and the tools that can help reduce CPA, we’ve come up with a blog that can
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A website without images won’t look appealing to anyone. Even if it is a professional website, there is a certain amount of interest and colour required to make the page attractive and effective. But, this does not mean that you fill up your pages with images, or
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Want your content to rank? You’ll write amazing, engaging, and relevant content. You’ll also add optimized images and media to make it even more interesting. Then, you’ll plan up a beautiful layout and easy navigation between your pages so that users can easily browse through your site,
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The year 2020 brought about a significant digital rise. With everything being under lockdown, and social distancing being practiced, both individuals and businesses began going online. Individuals shifted to online purchasing and bookings, and businesses shifted to online selling. Even traditional businesses realized that they need to
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The internet has become an easy way for everyone to turn to, whether it is to search for a product, or to find answers for their doubts, or anything else. But, whatever the reason for being online, users generally visit only the first few links that search
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Your WordPress theme is a significant factor that decides upon your brand’s aura, and the kind of website experience your users will have. And, one important aspect about the WordPress theme you choose is SEO-friendliness. A WordPress theme that isn’t SEO-friendly can be a barrier in landing
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Data is part of everything that a business involves. Employing a data-driven approach can strengthen a business’ marketing efforts by shortening the buying cycle, boosting customer lifetime value, and increasing ROI. Data is behind every little detail and process, which means that any growth strategy cannot exist
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When things struck us bad during the COVID-19 pandemic, and when border lines were sealed; when everything was distanced, and when only necessities were important, who were the ones who helped us survive? Undoubtedly, it was our local vendors who made life easier for us by helping
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Did you know that a website URL structure can help you fetch more clicks? Yes, if created properly, keeping SEO aspects in mind, your URL alone can help bring in a significant number of clicks! Consider how you would search online. You would first type in whatever
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SEO split testing is an essential tool for an SEO who wants to call themselves data-driven, and wants to ensure that the efforts being put in are going to lead to more traffic. But, there are certain mistakes that are generally made while setting up and measuring
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