SERPs have changed over the years, and are yet changing with every changing algorithm. You need to understand that the Web is getting bigger and bigger, which is making it more and more difficult to crawl. Gone are the days of HTML pages; today there are more
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If you are wondering whether title tags are yet important even today in SEO, the answer we will give you is that probably they are. They still do matter even after the innumerous changes that Google SEO has gone through. While some may say that the importance
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Links today on the Web count as votes. Pages that receive more votes become more important, and rank higher. Also, more important pages cast more important votes. Thus, links are no longer equal. Considering this fact, we have come up with certain link valuation principles that have
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Optimizing bids can annoy many PPCers. A number of formulas, macros, and bid sheets can be used to ensure achieving auctions and garnering conversions. This is why it could be an awesome step if AdWords campaigns could be set up to automatically optimize for conversions or a
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Facebook has always strived to provide its users the best of everything – the best of posts, the bests of news, and the best of advertisements. It keeps tapping its user base and performs research on the massive amounts of data available on the platform, only to
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Analysts spend hours making reports, but what if there is no one to read them? They also put in immense time and efforts to create dashboards. What if there is no one to even look at them? Yes, it is possible! If your reports and dashboards don’t
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There are a mysterious number of reasons that could make rankings drop, and being able to pinpoint the exact reason for a ranking drop is one of the most challenging tasks for an SEO. However, the good news is that there is a methodology that can help
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While link building is essential, the right way to link building is even more important. Using outdated or illegal practices will take you nowhere, and may in fact even land you into trouble. Thus, it is very important to abide by the rules of link building. Hire,
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With things like mobile-first indexing and voice search, desktop searches have gone incredibly low. But, that doesn’t mean that they aren’t there. But, with this complexity of desktop, mobile, and voice, we are left wondering where to focus our optimization efforts on. Is desktop the most important,
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Although you may say that email is an obsolete and outdated tool for the millennials, it is definitely one of the most useful tools even today in the B2B segment. It is one of the best and quickest channels of communication that helps in sending and receiving
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