Google ranks websites based on searcher intent, and we all know that. And, you can get organic exposure on search engines by ranking high on SERPs through the right SEO techniques. However, it isn’t always necessary that you rank high on SERPs; instead, you can have other
Read more →
By the end of 2015, eCommerce sales had come up to somewhere more than a whopping $341 billion! Isn’t that an impressive number? But, as per Google’s research, this accounts for only 10% of sales; the remaining 90% is done only in stores, not online. Because of
Read more →
As we have spoken of in earlier blogs, Google has announced some significant changes to AdWords early this year at the Google Performance Summit. One of the changes was about introducing the next generation of local search ads. Almost one-third of mobile searches today have local targets,
Read more →
Google Performance Summit is the annual event for Google AdWords, where new product features, plans, research and more is shared. Held on 24th May 2016 in San Francisco, there were changes announced for AdWords for the near future. One of the significant changes announced provides advertisers more
Read more →
2015 is over and the New Year is here. Its time you have to re-evaluate your campaigns and strategies for the betterment of your business. With the New Year comes a new list of advancements from search engines and the Web. A few months back, Google, Yahoo,
Read more →
The digital marketing industry is ever-changing. What might be the best methodology last year might not be the same this year. So, as digital marketers, you need to be well aware of what is happening in your industry. You need to be flexible to any and every kind
Read more →