Keywords have been and will always be important for your content and website. There is no doubt in the fact that earlier keyword stuffing was the rule and now it brings a penalty. But, keywords are still important and will always be, maybe in even lesser amounts.
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Planning to invest in digital marketing? But, with so many different channels available, which one would be the most useful to you? How would you know? For this, you need to know which different channels are available and what each one of them does, so that you
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On 19th February 2016, Google announced that desktop SERPs will no longer show text ads in the right sidebar. This is true for Google and Google search partners as well. Instead, the three ads that are shown in the mainline area above the organic listings will be
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Geo-targeting is a very essential tool for successful PPC marketing, which not only helps target the locations that are essential for a particular business but, also helps improve user experience for the particular geographically targeted audience. A proper geo-targeted plan leads to improved ROI and increased traffic.
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In small companies, where there are limited number of working professionals and a limited budget, there would be a single landing page for both PPC and SEO campaigns i.e. the same page for the same keyword for both paid and organic search. Such companies believe that for
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Many website owners think that organic results and Pay-Per-Click (PPC) are poles apart and thus cannot go together. Organic results are a crucial factor when it comes to optimizing your website and improving its search engine rankings. PPC not being a white hat technique is assumed to
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Every area of work has its own sets of myths… myths which are religiously followed and seen as the rule of the day. So is in the case of search engine optimization. In this blog post we bring you some of the most common SEO myths, which
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