While click-through rates (CTR) may not be a part of Google’s algorithm or may not be direct ranking signals but, they indirectly impact the rank of a website. This is because increased CTRs may lead to improved conversions, which in turn will improve rankings. But, CTRs alone
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Google has always been seen to be experimenting with its systems and rules everytime. It has kept applying A/B testing and checking which test is appropriate and beneficial for its users and search engines. One such change that Google has recently made in its search result page
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When people search on Google for businesses or places near their location, local results are shown on their pages. For example, if you type “Bakery shop” in Google search, you will be shown a list of bakery shops near your location. Along with that, will be given
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In small companies, where there are limited number of working professionals and a limited budget, there would be a single landing page for both PPC and SEO campaigns i.e. the same page for the same keyword for both paid and organic search. Such companies believe that for
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Google has recently released the full edition of its Search Quality Raters Guidelines, which is a 160 page guide that instructs those who are paid to evaluate the quality of search results returned by Google. This guide tells what Google finds valuable and what it would not
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Festivals have always been a time when businesses see the most sales. Almost one-fifth of the annual sales are seen during the festival season, starting with Diwali and ending up at New Year. Diwali is gone and now is the time for Christmas and New Year. If
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