There are two basic ways of boosting incoming traffic to your website – Search Engine Optimization (SEO) and Pay-Per-Click (PPC). There has always been a debate as to which of the two is a better option. While both of them have their own benefits, you must know
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When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’? We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to
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Every company, whether big or small, has its own set goals, and so do you. But, are you able to achieve them? Or rather, do you know how to achieve them? Do you know the tactics you need to implement in order to achieve those goals? It
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Online branding is very different from traditional brand building. Many times, website owners think that they have got a website built from great designers and now then can sit back and relax seeing the traffic coming and money pouring in. But, this is just not possible. There
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In October 2015, Google had announced the introduction of its new project about Accelerated Mobile Pages (or AMP in short), which would be an initiative to improve the performance of the mobile Web. This latest move with a goal of a better and faster mobile internet is
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A lot of things go into building an effective online marketing strategy. As more and more businesses go online, the importance of digital marketing has also increased. There are several online companies which keep updating, innovating and enhancing their online marketing campaigns in order to get an
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Most of the internet users have a common complain of online ads causing a hindrance in their online browsing experience. With the arrival of browser plugins like AdBlock and AdBlock Plus now the internet browsers can easily get rid of all the annoying ads. Now like everything
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Most of us keeping hearing about how the power of social media platforms needs to be leveraged in order to reach out to wider audience and keep the present client based engaged thoroughly. Thus the major focus is gained by Facebook, Twitter, LinkedIn etc. But along with
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