When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’? We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to
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When you have quality inbound links from authoritative sites, you have a higher ranking on SERPs than otherwise, which result in higher visibility and thus, larger amount of traffic on your site. In short, you can build domain authority if you have more relevant links on your
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Everything is going global today. A majority of businesses are striving to make a global presence, for which they are working hard to gain visibility on SERPs. But, with thousands of businesses in every field and every business competing with another, is it going to be easy
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Google is crawling your site regularly and quickly indexes new pages on your site. You know this and in order to have the best SEO, you have put up a strong keyword strategy, you have included all your main keywords across all the pages on your site,
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SEO is not only about marketing tactics and manipulations; it’s about building connections. Links are the means of connection between two people. This is why backlinks are the most important factor to ranking any site and thus to SEO. If done in the right way, link building
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Google is one of the most used search engine by users, which covers around 65% of search results on the web. Every website wants to rank higher on Google and is taking different measures to achieve it. If you are standing at a rank from 1
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Link building was once a necessary factor for search engine rankings. The search algorithm relied on external links for determining authority of the site, with more and better links indicating a reliable and trustworthy site. Earlier, links were built in a natural way. But now, webmasters have
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Outbound links are those that point from one site to another relevant one, which helps search engines to understand your place in the industry and build trust about your site’s quality. Other than this, outbound linking also helps you get targeted visitors and it is the best
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Many website owners think that organic results and Pay-Per-Click (PPC) are poles apart and thus cannot go together. Organic results are a crucial factor when it comes to optimizing your website and improving its search engine rankings. PPC not being a white hat technique is assumed to
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Every area of work has its own sets of myths… myths which are religiously followed and seen as the rule of the day. So is in the case of search engine optimization. In this blog post we bring you some of the most common SEO myths, which
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