Google has set certain Webmaster Guidelines for websites to follow. But, it has seen many webmasters violating these rules. In order to give the users a high quality search experience, Google takes actions – both automated as well as manual – against sites that violate these guidelines.
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Google Webmaster Tools is a suite of Google SEO tools which provides data and configuration control of you website in Google. These tools are free of cost and help website owners to regularly monitor and maintain their site’s presence in Google’s search results. Uses of Webmasters Tools
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