The only one thing that SEO sticks to is change. SEO is constantly changing every day, and in fact Google has reported that the search algorithm changes around 500 to 600 times every year! However, this big number consists of very tiny tweaks, which are not even
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Hummingbird – the overall search algorithm of Google which handles all the searches comprises of various parts including Panda, Penguin, Payday, Pigeon, Top Heavy, Mobile Friendly and Pirate, with every part designed to take care of different actions including fighting spam, improving local results, rewarding mobile-friendly sites
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