One question that has been a topic for debate since a long time now, and still is, is whether Google uses engagement signals to rank web pages or not; engagement signals like clicks and interaction data. With no doubt, after a lot of research and examination, it
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When you’re experiencing a significantly high bounce rate on your website, it’s essential that you address it as soon as you can, and take steps to increase customer satisfaction, so that engagement increases and so does your traffic, thus boosting your ranking on SERPs. And, here are
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In today’s internet-driven world, digital public relations, or digital PR, is extremely beneficial for every company, by spreading the word in a manner which ensures that it reaches as many people as possible. The digital version of traditional PR works in tandem with several digital marketing channels
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Having a website is no longer a luxury or an option; it’s a necessity, if you want to see growth of your business, not only online, but offline too. That’s because almost everyone is online now, looking for products and services online, as it’s easy to browse,
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Whether to have a website or not for your business is just out of the question today. A website is as important to a business, as is the brain to the body. So, if you want growth, you want a website. But, coming up with a random
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Should you focus more on your homepage, or on your landing page? If this question is worrying you, we have the answer. You may be wondering how you can attract the audience and bring in sales. At times, you may feel that your homepage makes a big
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Personalization is the latest trend. Nobody today wants to be a part of the crowd; each one wants to stand out. And, this is what calls for personalization. Personalization helps obtain products that are specifically tailored for an individual, depending upon his choices and preferences to suit
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When a business creates a website, it is built to showcase their products and services to customers, giving them access to their whole range of merchandise, so that they can visit their store virtually and pick up all they want from there. Generally, businesses have an option
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SEO is important, and will always be, if you want to stay in the good books of Google and rank high on SERPs. But, it isn’t a one-time procedure. With market demands constantly changing, and Google algorithms frequently transforming, your SEO practices need to regularly be adjusted
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If you’re a company operating in the SaaS industry, your business certainly thrives on digital marketing to acquire new customers, which means constant SEO efforts are more than just important for you! After all, the success of your SaaS business depends on getting potential customers and re-emphasizing
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