When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’? We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to
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Every company, whether big or small, has its own set goals, and so do you. But, are you able to achieve them? Or rather, do you know how to achieve them? Do you know the tactics you need to implement in order to achieve those goals? It
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Email marketing has been one of the oldest, simplest and most effective ways of reaching out to a great number of audiences. But, keeping the potential customers hooked on to a particular brand has been a challenge. However, if email campaigns are used in the most innovative
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SEO has been around for a long time, ever since search engines have become popular. With time, it has been constantly evolving and the complexity of the search algorithms is only increasing. SEO has changed significantly since its origin and will continue to change even more in
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The digital marketing industry is ever-changing. What might be the best methodology last year might not be the same this year. So, as digital marketers, you need to be well aware of what is happening in your industry. You need to be flexible to any and every kind
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Blogs are content pages that are created by individuals or groups, which involves people all over the web to read the content and get involved in the conversations. They are kind of webpages with additional functions like comments, trackbacks and RSS. If you optimize your blog well,
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It is the mobile age now – everything has gone mobile! The majority of users went on from desktop websites to mobile websites recently, and now they are shifting to mobile apps. Certain websites have deleted the option of desktop and mobile website version and have now
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A lot of things go into building an effective online marketing strategy. As more and more businesses go online, the importance of digital marketing has also increased. There are several online companies which keep updating, innovating and enhancing their online marketing campaigns in order to get an
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Google AdWords is an advertising system introduced by Google in which advertisers get to bid on a certain keywords so that their clickable ads appear in Google’s search results. With the AdWords program businesses can easily set a budget for advertising and need to pay only when
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Most of the internet users have a common complain of online ads causing a hindrance in their online browsing experience. With the arrival of browser plugins like AdBlock and AdBlock Plus now the internet browsers can easily get rid of all the annoying ads. Now like everything
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