Question 1

Any tips on how to write the content of an email?

Accepted Answer

From everything you’ve read above, one thing’s certain that your email should offer value to your audience. To be able to do that, you need to travel a journey that is relevant to every customer, to drive them to the end of the sales funnel, and ultimately make them do a purchase. And, this is possible by connecting with your audience, building interest about your brand, instilling trust, and only then talking about the sale. This way, you’ll convert a customer into a loyal one who’ll keep coming back to you every time.

Question 2

Should I buy an email list or build it myself?

Accepted Answer

Never ever buy an email list! Doing so means you aren’t having verified email ids that are interested in your brand, thus being of no use to you. You must hence always build your own email list, comprising of those individuals who have already visited your site before. You can get this information by asking them to share their email id with you, in exchange of e-books, whitepapers, and promotional items.

Question 3

What should be the frequency of sending emails?

Accepted Answer

There is no one-size-fits-all answer to this question. It all depend upon your business, industry, and audience. However, in general, sending an email once a month can keep reminding people about you. Doing so twice or thrice a month can help develop a connection; while a once-a-week email schedule can create consistency. But, whatever schedule you choose, make sure to do it very carefully, as to not create a nuisance for your audience, or you’ll shoo them away for good. Keep testing what works best for your business.

Question 4

How can I make customers read through my email?

Accepted Answer

Customers generally ignore their mails, until they come up with one that they feel they connect with, or those that sound relevant to them. So, the first thing that you need to do is understand your customers, their expectations, and the things that matter to them the most. Then, you should design your email content, as well as the subject line, in a way to matter to your email recipients. You must also personalize your emails for better impact. In short, focus on the value you create for your customers, and the benefits you are offering to them.

Question 5

Will my sales hike due to an email marketing campaign?

Accepted Answer

If you succeed at stimulating and inspiring your audience, through your emails, towards investing their money in your brand or products, your email marketing campaign can certainly hike your sales. And, how would you be able to do that? If you provide a solution to an existing or potentially upcoming problem that your audience is or will be facing, they’ll more likely be tempted to approach you. To make an even stronger impact, share testimonials and case studies to instil trust in the minds of your audience that your brand/products will certainly add value to their life.

Posts Tagged Best Free Email Marketing Tools

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