As we have spoken of in earlier blogs, Google has announced some significant changes to AdWords early this year at the Google Performance Summit. One of the changes was about introducing the next generation of local search ads. Almost one-third of mobile searches today have local targets,
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Search Engine Optimization or SEO is a process that is applicable all over a site – whether it is the Web pages, back end coding, off-site points of interest, or anything else. Here in this blog, we will talk about how to have a well-optimized homepage. You
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Today, online shopping has become such a craze that not only has women glued to eCommerce stores but, men too keep looking for smartphones, tech gadgets and much more online! Parents today shop online for all their little ones needs – right from walkers and bouncers when
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Google had announced a separate mobile search index in March 2015. It had said that it would be working on a mobile only version of the search index, meaning that desktop and mobiles will be having completely separate search indexes. Google had created a special team to
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Social media has become an unavoidable part of our lives, whether it is for fun, or for maintaining personal relationships, or for building up business. In fact, using the right social media marketing strategy can help in increasing website traffic and building up more business. However, popularity
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During the annual Google Performance Summit Keynote, there were lots of exciting changes announced, out of which what we are going to speak about in this blog is the expanded text ads. How significant this update is to AdWords you will understand while you read further. What
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Copywriting is one of the very important aspects for a website because it forms the foundation of your brand. Customers want to know more about your product/service and this is what your Web copy does. When considering an eCommerce store, no matter how beautifully it is designed
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User Experience centers at target audiences and is based on their design and navigation preferences. SEO concentrates more on the content and data of the site and works towards increasing the website’s visibility on SERPs. Although they are two diverse segments, none of them can stand on
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Web designers and developers have more responsibilities than creating a beautiful meaningful and functional website design. One of the most important tasks they have to perform is making their clients happy. It isn’t necessary that what you as a designer or developer think is beautiful or effective
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Google Performance Summit is the annual event for Google AdWords, where new product features, plans, research and more is shared. Held on 24th May 2016 in San Francisco, there were changes announced for AdWords for the near future. One of the significant changes announced provides advertisers more
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