When you have something that your competitors don’t have yet, you have the competitive advantage. But, what is meant by ‘sustainable competitive advantage’? We all know how every industry is facing great competition. Every business is looking for visibility, greater sales and better profits. Everybody wants to
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People are slowly and gradually shifting to voice searches in the recent times. The reason why voice search has become so popular is because our lives have become so increasingly busy that we are always finding hands-free and quicker ways to do things. While voice search has
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There have been a number of cases recently where WordPress has been hacked. This has made WordPress security a major issue and matter of concern. So, is WordPress still capable of defending websites against threats, hackers and malicious attackers? You must ensure that your website is secure
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SEO was earlier restricted to on-page optimization, creating relevant high-quality content and building backlinks. But today, it is becoming more comprehensive and broad, which goes beyond these elements. Today’s SEO practices include brand building and influencing search queries to the most. Targeting a whole lot of keywords
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Your SEO strategy is constant and in place. You also invest enough time and effort into your online presence. Agreed. But, does that mean that your rankings are gradually going to increase with no disturbances? Not really! It isn’t always true that you will see an increase
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When you have quality inbound links from authoritative sites, you have a higher ranking on SERPs than otherwise, which result in higher visibility and thus, larger amount of traffic on your site. In short, you can build domain authority if you have more relevant links on your
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Every company, whether big or small, has its own set goals, and so do you. But, are you able to achieve them? Or rather, do you know how to achieve them? Do you know the tactics you need to implement in order to achieve those goals? It
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Your profile image is the face of your business and is one of the easiest and most important ways of making an impression on your prospective buyers. Images boost visibility, engagement and CTRs. Research has shown that posts with images are shared three times more than those
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Email marketing has been one of the oldest, simplest and most effective ways of reaching out to a great number of audiences. But, keeping the potential customers hooked on to a particular brand has been a challenge. However, if email campaigns are used in the most innovative
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We all know the importance of social media marketing by now. Almost every big and small business is opting for this strategy to market itself. But, social media consumes lots of time and many business owners don’t have that much time to invest. This is why they
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