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URL structure and Information Architecture (IA) are often confused with each other when advice is given. People who speak about URL structure slowly and gradually shift towards IA without much notice, and vice versa. Thus, it is very easy to get confused between both, but it is

Log file analysis can help get some detailed insights into what Google is doing on your site. This blog will give you a complete overview of log file analysis, while also letting you know how you can break down log file analysis to make it easily accessible.

As clients, you would always want to see your business doing good and bringing you good amounts of money. However, for this to happen, it is very important that there is good communication and a mutual understanding between the service provider and the client. Similarly, it is

The search giant Google gives utmost importance to page speed while ranking, which is why it is imperative that your page loads as fast as possible. As the name suggests, page loading time is the time taken by a page to load. But, there is a lot

A/B testing is a process where a site section is taken – a bunch of pages that have a similar structure, layout, template, etc. – which is then split into control and variant, which is a group of A pages and B pages. After this, a change

Google has always been updating its algorithms time and over again to make the online experience a better one for its users. While these updates are great for the users, they are a cause of fear for website owners. Even if you are a website owner who

There is so much we have been hearing about mobile first indexing. But, there is one thing we may have not heard about in this context, and that is internal linking. There have been lots of popular methods for providing crawl paths for search engines, like bulky