What makes a lead a good lead; as in what is it that can make an individual more likely to convert to making a purchase? Some might say focusing on the target audience personas, while others might say the right products and services. We know that it
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It has been claimed that Google will soon be displaying podcasts in search results too. And, this claim has already started showing its effect, as we are already being able to see such podcasts in certain searches. Now what all comes with this change? Yes, you may
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Programming is a very challenging task, especially if you are not sure about your technical expertise. Thus, to do the right programming, you need to master technical levels and level up your technical dexterity. Why should you learn to program? First and foremost, let us understand why
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Any kind of success can only be seen with the right combination of the right elements. So, for the success of your website, you need the right combination of organic SEO, paid SEO, and content. As simple as this may sound, it actually isn’t. You need the
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SERPs have changed over the years, and are yet changing with every changing algorithm. You need to understand that the Web is getting bigger and bigger, which is making it more and more difficult to crawl. Gone are the days of HTML pages; today there are more
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If you are wondering whether title tags are yet important even today in SEO, the answer we will give you is that probably they are. They still do matter even after the innumerous changes that Google SEO has gone through. While some may say that the importance
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Links today on the Web count as votes. Pages that receive more votes become more important, and rank higher. Also, more important pages cast more important votes. Thus, links are no longer equal. Considering this fact, we have come up with certain link valuation principles that have
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When working with websites having hundreds and thousands of pages, it is a challenging task to add markup. And, when you wish to JSON-LD on all the pages, you can just imagine how daunting that may be! Well, but if you really have to, here are some
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SEO split testing is an essential tool for an SEO who wants to call themselves data-driven, and wants to ensure that the efforts being put in are going to lead to more traffic. But, there are certain mistakes that are generally made while setting up and measuring
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Technical SEO is an integral part of digital marketing. You know that, which is why you are investing all your time and efforts into it. But, are you getting the results that you are expecting? No, right? Then, you are probably thinking about technical SEO in the
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