It is easy to create a blog but it is difficult to maintain it to get considerable traffic. It is important to keep your users engaged to your posts for a longer time by posting relevant and interesting information. Here is a list of the things you must do along with creating compelling content in order to increase visitors’ time on your blog.
Infographics
Only content can get very boring to read. Even though you have great content, you should merge it with pictures and graphics to make your blog look impressive. But, this does not mean you add any kind of images. You must add pictures and videos that are relevant to the topic that you are writing about. Such creative display will help in generating interest among the visitors for reading your content and have them remain engaged with your content for longer duration.
Loading Time
Even if you have great content, graphics and usability, everything goes in vain if your pages take time to load. A survey shows that on an average, users do not wait more than 3-4 seconds for a page to load. If your page takes longer than that, users will navigate away from the page. Hence, when it comes to page loading, every second counts. So, it is very necessary that your blog loading time should be optimized so that your audiences get connected to the information they need in minimum time.
Google Analytics
Google Analytics helps in analyzing the amount of traffic to your page. You can find out how much traffic your blog brings, what brings the users to your blog and what you can do to increase the amount of traffic and the amount of time your audience will spend on your blog.
Share content on Social Media Platforms
Sharing your blog on different social media generates interest among the readers. Sharing your content makes it popular among users on different platforms. Popular social media platforms like Facebook, Twitter and LinkedIn have a great reputation and popularity amongst users. Sharing your blogs on such media brings great traffic to you. The more people connect with your blog, the more they will share it; and the more shares you have, the more people will want to read your blog.
Infinite Scrolling
You can add infinite scrolling to your blog posts. Infinite scrolling is a term used where you can automatically load another post at the end of each blog. So, when your users reach the bottom of your blog, they will see another post loading below. This will encourage them to read your next post instead of navigating away from your page. Hence, it automatically helps in improving the visitor’s time on your blogs. To do this, all you have to do is install the infinite scrolling plug-in to your website.
Related posts plug-in
Just like the infinite scrolling option, you can have another element at the bottom of your page known as “related posts”. Once the users have gone through your blog, they will tend to move away from the page. But, if you provide them with other posts that are related to the blog that they have gone through, they might be encouraged to go through the new blog too. This will help the users to stay connected with you longer. All you have to do is install a “related posts” plug-in at the bottom of the page.
Related links
Just like related posts, you can add relevant links to your blog post. This will help the users to link to other blogs that relate with the one you have provided. But, instead of placing a link at the bottom of your post, you should opt for placing it somewhere in the middle of the post where it seems relevant. Placing it at the bottom might not compel users to stay on the page and click on the link after they have finished reading your post. Placing links in the middle offer users more information and guides them to new tabs, which in turn increases the duration of their stay on your blog.
Jain Technosoft is a leading website designing and web development company in Bangalore that can design such engaging blogs or websites for your business so that it drives more traffic.
