Google has released some recommendations for webmasters to help them get the search engine to identify business information like Phone numbers, business locations and opening hours and also Google launched support for schema.org to help specify preferred phone numbers using structured data markup.
In a Blog post, Google says that “Every day, searchers use Google to find information about businesses. Common queries include finding the phone number for customer service, the location of a business, and opening hours. This information is typically found in a business’s location page or a “contact us” section of a company’s website. When Google correctly identifies these pages and is able to extract the relevant information from them, it is more likely to surface that information to searchers looking for the business”.
Google also introducing recommendations about the best way to build the location pages to make them easily accessible and understandable to Google bot, and more importantly, Google’s users. Our recommendations cover both crawling, indexing and visual layout suggestions, as well as new structured data markup guidelines to help Google index pages more accurately.
Article Source: Google Blog
