Google announced a major increase in the number of categories available internationally. Google business community manager Jade Wang posted an announcement in Google Product Forums, saying that the move comes based on feedback from merchants. Wondering, why hadn’t they already done that?
She writes: Imagine you’re planning a trip to Greece. When you search from the US, you’ll probably be using English, and you’ll see the categories of Greek businesses in English. However, those businesses in Greece were probably set in Greek using Places for Business in Greek. This means the Places for Business team has to translate and associate categories in many languages. As you can imagine, this can become very complicated very quickly.
Now you can avail 1000 new categories in the new places dashboard, these categories are available globally and translated to every language Google supports. This is the great news for international business owners.