Flipkart, the eCommerce giant’s Big Billion Day Sale on 6th October 2014 was to be the greatest deal ever with attractive discounts and offers across 70 categories. While one might think that it’s Flipkart’s methodology to encash the ongoing festive season and beat sales offered by its counterparts; however these aren’t the actual reasons.
The real reason behind the big billion day sale is 6-10 date denote the number of the flat from where Flipkart operations were started 7 years back.
The sale started at 8am with some limited time, limited stock and partner offers. However, Flipkart is receiving flak for not being able to offer a good shopping experience and increasing the selling price before the start of the sale. An extensive number of consumers were not getting order confirmation after making payments and some were not able to see items they added to their shopping cart, consumers shared their grievances on social networking website, Twitter.
Flipkart guaranteed that it would resolve these issues and attempt to offer a better experience. It is also offering additional 10% cash back (up to a predefined limit) on payments made through Citibank and Standard Chartered credit cards. The company has deployed a whopping 10,000 field staff to ensure all transacted orders reach its customers on time
Meanwhile, Flipkart’s competitors, Amazon and Snapdeal are likewise offering discounts on a large number of products to counter the sale. Snapdeal published a full-page newspaper ad with a message that cheekily said, “For others it’s a big day. For us, today is no different.”
Source: Times Of India.
