Site structure is important for any business website, but when it comes to enterprise SEO structure, the optimizations go far beyond that of traditional corporate SEO. Why is that so? Because an enterprise site needs to look at all the fine points under the organization’s control. Listed below are some of the most essential strategies that are required to for an SEO-friendly enterprise-level site structure.
Implementing SEO Governance
Marketing teams handle hundreds of social media campaigns and countless Web pages at a single time, which is a massive amount of work to do! So, how do you keep everything in order and running smoothly, with all of this happening simultaneously? – By implementing SEO governance. Governance can provide consistency across multiple sites, and help enterprises launch in multiple countries, without conflicting issues. There can be utmost control over URLs to manage development and alterations. Moreover, the risk of multiple teams working against each other to rank for the same keywords or services can be significantly reduced. All in all, with governance in place, there are reduced errors and conflicts, and consistency is maintained.
Planning out the main navigation menu
Designing the main navigation menu can make it easier for users to browse through your site, and for search engines to crawl. You must have a top menu with important links to mini-sites, business units, checkout, and registration. Also remember to keep the site structure as shallow as possible. Nobody would want to click more than 2-3 times to reach to a particular page. So, if you don’t want to lose out on considerable users and revenue, keep your site structure to a maximum of three clicks per content. You must also pay attention to the site taxonomy; you must have a logical URL structure like <website name>/<business unit>/<service name>.
Adding Internal Search
People are becoming more and more impatient. They don’t want to click some three to four links to find the content they are looking for. They want everything done in an instant! With such urgency, internal site search becomes unavoidable. And this internal search should search all internal files, and must also include search suggestions.
Adding Internal linking
Just like internal search, internal linking is important too. Having a strong internal linking structure will make it easy for your visitors as well as search engines. You can use this SEO tactic across multiple domains and languages. But, there is a lot that you need to be very careful about too. For instance, when you cross-link between sites for an enterprise operating in various countries, you must ensure that the hreflang are properly assigned too.
Pagination
Pagination is important when you have a large website, for instance when a single category of products may have more than a hundred pages. However, while doing so, there are quite a few things that you need to consider as well; such as –
- Show a maximum number of products on a single page, provided the load time isn’t impacted too much.
- Remain consistent with your pagination approach.
- Canonicalize any duplicate pages showing the same content.
- Reduce the use of JavaScript.
With pagination, you can remain consistent across all related sites under the enterprise’s control.
Sitemap breakup
It is not easy to blow past sitemap limits, but it’s always wise to stay prepared. You must thus split up sitemaps logically to avoid hitting the limits set by Google. As per Google, no sitemap should be 50MB or more uncompressed, and no sitemap must contain 50,000 or more URLs. If your site is likely to reach these limits, you could break the sitemap into smaller chunks of categories and types.
Checking on the redirects
When you have more than one SEO company in Bangalore working together on a site, it can lead to page moving, URL moving, page removal, etc. Lots of redirect mistakes amidst all of this can take a major toll on an enterprise’s SEO. You must thus always have a system to cross-check your redirects, remove unnecessary redirects, and run a full redirect audit to ensure that every page is working properly. Any redirect loops or 404 errors will otherwise have you to lose out on a lot of SEO potential.
Collaboration between SEO teams
This is important when you have multiple SEO teams working for you. Every SEO team will be running its own enterprise SEO campaign; and if you have sites in UK, USA, and Italy, there’ll be a lot of SEO effort lost if cross-business units are competing with one another. Teams across business units and sites need to collaborate as much as possible, be mindful of keywords, and conduct regular SEO audits, to lower the risk of teams working against each other.
Conclusion:
Then, there are many other core Web vitals that you need to focus on; for instance, page speed optimization responsiveness, breadcrumbs, proper page break-ups, etc. But, all of these strategies are always inclusive for even the simplest and most traditional business websites, which is why they go beyond stating, as every SEO company in Bangalore is certain to include these basic tips into their optimization strategies.
