From websites to Facebook and Instagram, people are trying to connect with their audience in the maximum ways possible. The internet has made it very easy to connect with audiences across the globe, provided you use the right tactics. When you use the right strategies, you connect with your audience, building trust and increasing the likelihood of boosted traffic to your online or offline store, thus resulting in sales.
One such strategy is “Going Live”. Available on a multitude of platforms, going live can prove to be an opportunity to boost brand awareness and drive traffic. Marketers are making livestreams as part of their campaigns, using YouTube to the fullest. YouTube is the largest video-streaming giant, and when you use it right, you can’t even imagine the amazing benefits you can reap out of it!
Benefits that can be achieved from YouTube Live
YouTube Live offers reaching out to your audience in real-time, allowing real-time connection on the video search giant. Users who seek live content navigate to the Live section of the YouTube homepage to find streams through search. Both big names and small enterprises can take advantage of this platform, reaping the following benefits.
Building connections – YouTube Live enables face-to-face connection through a screen, which helps directly connect with your audience, while also answering questions and clearing doubts in real-time; thus building instant connections.
Establishing a brand – 70% of people who view a product or service on YouTube make the purchase. Going live on this platform extends brand exposure, and established your brand as an accessible entity with a notable reachable figure hosting live events.
Collaborating with other local businesses – YouTube Live enables collaboration, the function that helps to cross-promote with other local businesses. This way you can host guests and also widen your audience reach by promoting an out-of-house individual’s presence.
Paying almost nothing – YouTube Live is free! Further, because the video doesn’t require any pre or post production, you also save on hefty fees associated with video creation.
Using YouTube Live
YouTube Live offers two different types of live streams – Simple and Custom. The Simple form help you to go live from your phone or webcam, which can be great for doing a basic Q&A or sharing a presentation, while the Custom form helps to achieve more complex tasks like where complex presentations, multiple web cameras, or screen sharing is required. Whatever choice you select, your YouTube Live strategy should be well-planned, and have goals in place.
Strategy 1 – Creating a promotional plan
Promoting your Live event is as important as promoting anything else. When you promote, people will know, and then they’ll show up. For this, you need to first schedule your YouTube Live video with a specific data and time. Then, you need to promote the same through emails and other social media channels. You can then use retargeting ads to remind people of your upcoming event once in a while till the date is already there!
Strategy 2 – Sharing valuable content
To gain someone’s attention and time for your live video, you must offer them something valuable in exchange. This could be a demo, an unboxing video, or anything that could be beneficial or useful to them. After all, people are too busy to waste their time on anything not-so-valuable today.
Strategy 3 – Attaching CTAs
You need to ensure that all your visitors who are attending your live video do take a certain action. This is where you need to choose and place your CTA strategically. And this requires a good amount of planning. First, identify the action you want your viewers to take, and then identify where your viewers are in the buyer’s journey and then use a CTA that resonates with that respective stage.
Conclusion
YouTube Live can grant you access to the massive YouTube audience online. But, you need to be strategic about your promotion, content, and CTA. All of this can be taken care of by a professional Digital marketing company in Bangalore, who can help you have the desired impact on your audience by using the right marketing and promotion strategies.
