You might be aware of the desktop ad layout change that Google had recently announced, where it stated that text ads in the right side bar on SERPs have been removed, and four ads will be shown at the top above the organic listings and three ads
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On 19th February 2016, Google announced that desktop SERPs will no longer show text ads in the right sidebar. This is true for Google and Google search partners as well. Instead, the three ads that are shown in the mainline area above the organic listings will be
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In October 2015, Google had announced the introduction of its new project about Accelerated Mobile Pages (or AMP in short), which would be an initiative to improve the performance of the mobile Web. This latest move with a goal of a better and faster mobile internet is
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Outreach marketing is a practice that hunts for individuals or groups of people who have the same interests that your business has to offer. This is a marketing strategy mainly used for branding purposes, where the company connects with the right kind of audience at the right
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Every individual wants to have growth in his business. People start as a small company and then make plans and take steps to grow. But, what if the growth is not seen? What if you don’t see the results you expect after working so hard? You may
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People generally set up a business on a small scale first. Slowly and gradually they expand their business to a bigger one. But, this only happens when the small scale business sees success. In this competitive world, it is difficult to set up a business and find
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Geo-targeting is a very essential tool for successful PPC marketing, which not only helps target the locations that are essential for a particular business but, also helps improve user experience for the particular geographically targeted audience. A proper geo-targeted plan leads to improved ROI and increased traffic.
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The terms AdWords and AdSense are often confused with one another. Although they are both used in similar fashion but, there is a significant difference between the two. If you want to benefit from online marketing on Google, you need to understand this difference. You must also
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Nofollow is a value assigned to a link which instructs search engines not to index that link and that the particular link should not influence the ranking of the website. Earlier, these nofollow links seemed to be a nightmare but today, this viewpoint is slowly changing because
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If you have a business running across different countries across the globe, you might be having multiple websites to satisfy the requirements of every country differently. And for this, you will have to take a number of decisions on how to structure each of your sites. There
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