Google made $74 billion last year, and a majority of this revenue came from advertisements! This is why Google AdWords is one of its most important products, which lets millions of businesses manage keyword-driven ad campaigns across the search engine. Over the 15 years that AdWords has
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Do you know how important headlines are? Headlines sum up the subject matter of your entire article in just a few words. If you put in all efforts to write a good quality article by using relevant keywords, providing the latest information and implementing the best language
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Planning to invest in digital marketing? But, with so many different channels available, which one would be the most useful to you? How would you know? For this, you need to know which different channels are available and what each one of them does, so that you
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The most important part of running a website is to drive huge amount of organic traffic to the site from search engines. There are various SEO tactics that designers and marketers are aware of for bringing traffic to a site. But, is it the same for blogs?
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Blogs – a very important element of content marketing – are ways to keep your audiences engaged with new content and keep them interested with you. If you own a business, you can use the advantage of blogging by providing your audience with product launches, tips and
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Why do you build a website? To gain traffic and boost your brand’s revenue right? So, how do you achieve that? You can gain higher traffic on your website by increasing the visibility of your site on SERPs and for that, you need to run a strong
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Blogging is a great way of providing free information to customers and the best way to do content marketing. A well-known Seattle based entrepreneur and analytics expert – Neil Patel says, “Companies with blogs typically receive 97% more leads than companies without blogs.” This is because blogs
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Facebook today has more than 1.59 billion active users every month! This is the reason brands consider this platform as the best option to experiment with advertising to reach a wider set of audience. As compared to many other types of advertising, social advertising is the most
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Having a mobile website has become more of a necessity than an addition to the profile of web owners today. If you want users to shop at your local business, you need to ensure fast and positive mobile user experience. Businesses with mobile websites have twice the
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On February 2016, Moz Pro announced some new features that can help you get a lot of value out of your keyword rankings reports. There is a lot that you can analyze now – your campaign’s full rankings history, better segment to your rankings data, specific date
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