As you may know, RankBrain is a system developed by Google that is designed to understand the user’s search intention on the search engine and provides search results based on the same. It interprets people’s queries to find relevant pages rather than sticking to the exact words
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SEO today is more dynamic, more relevant, more useful and more interesting than ever before. SEO changes faster than almost anything else in the world. So, if you think you are up to date with SEO, you may be mistaken. If you are not keeping up with
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Do you think you can run an SEO campaign all by yourself? Well, that’s good enough then. But, it is still advisable to hire a professional to get the job done for you so that you can get the desired results. Although hiring professionals may be expensive
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What kind of a theme should you opt for? Should it be a free or premium one? Should you change your theme and how often? What should you look for in a new theme? These are some of the questions bloggers have running in their minds regarding
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Your site is ranking for a keyword that you have been targeting. That’s great news! But, wait! It is the wrong irrelevant page that is ranking. The page that is ranking is just not the best choice for that particular keyword. This leads to a great deal
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While click-through rates (CTR) may not be a part of Google’s algorithm or may not be direct ranking signals but, they indirectly impact the rank of a website. This is because increased CTRs may lead to improved conversions, which in turn will improve rankings. But, CTRs alone
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As we have spoken of in earlier blogs, Google has announced some significant changes to AdWords early this year at the Google Performance Summit. One of the changes was about introducing the next generation of local search ads. Almost one-third of mobile searches today have local targets,
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Search Engine Optimization or SEO is a process that is applicable all over a site – whether it is the Web pages, back end coding, off-site points of interest, or anything else. Here in this blog, we will talk about how to have a well-optimized homepage. You
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Social media has become an unavoidable part of our lives, whether it is for fun, or for maintaining personal relationships, or for building up business. In fact, using the right social media marketing strategy can help in increasing website traffic and building up more business. However, popularity
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During the annual Google Performance Summit Keynote, there were lots of exciting changes announced, out of which what we are going to speak about in this blog is the expanded text ads. How significant this update is to AdWords you will understand while you read further. What
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