With the invent of social media sites like Orkut, Facebook and Twitter between 2004 and 2006, the media landscape has dramatically changed. Although the first social networking sites were seen long back in 1997, but it was from 2004 that users began using such sites to connect
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Google AdWords is no doubt a difficult program to understand and optimize, but it isn’t impossible. Yes, it is difficult for those who are just getting into the game or for those who don’t have a knowledgeable industry professional to help. So, if you haven’t got one
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We all know about the increasing use of smartphones and the websites browsed on these tiny devices. Looking at the increasing rate of smartphone used for browsing the Web, we can say that the future of Web is mobile for sure. Mobile users have started favouring native
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An SEO audit is the practice that can tell you what is working on your website, where your site is lacking, and how you can improve to bring your site higher on SERPs and generate more leads. If done correctly, an audit will empower your business with
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Keywords are a vital part of an SEO campaign, and you have to get them right. With the wrong or inappropriate set of keywords, you won’t be shown up where you want to be seen. So, here are a few things you must consider while choosing your
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Have you seen the new photos and videos on Facebook? The new 360 degree types where you can see the view of the area all around – up, down, and completely around. Sure you have been wondering how they do that. Or you may feel like this
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Search Engine Optimization or SEO is one of the most important elements of digital marketing. However, there are many reasons that force business owners to fear SEO. These fear factors need to be eliminated at the earliest because there is a lot to gain by getting past
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Every user differs from the other in terms of choices, preferences and interests. To target various user segments, marketers have been providing content and more to aim for people of different ages, genders, economic backgrounds, etc. But, with today’s technology and customization, individualized targeting has become possible
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There are two basic ways of boosting incoming traffic to your website – Search Engine Optimization (SEO) and Pay-Per-Click (PPC). There has always been a debate as to which of the two is a better option. While both of them have their own benefits, you must know
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What is HTTPS? What is that extra ‘S’ for? Well, the ‘S’ is for Secure Sockets Layer (SSL) – a technology that encrypts your connection to a website so that hackers cannot capture any of your data. So, you know that HTTPS is a more secured version
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