With so many marketing strategies available in abundance for a business to choose from, social media plays a big role today. But, this does not mean you target social media alone. In fact, you need to have social to work as a part of your overall marketing
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If you are into the field of digital advertising, you very well know how the landscape of online advertising constantly changes, and how you have to keep revising your strategies periodically to suit the current scenario. But no matter what, majority of people don’t like watching ads
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Ads have always been annoying for users, but there are certain ads that are more intrusive than others. And, you definitely want to avoid putting up those ads on your website so that you don’t annoy users. After a survey that showed participants 23 wireframes of different
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Pop-ups can be annoying and disturbing for your visitors, but not if you design, place, and time them in an appropriate way. Although the general notion is that pop-ups are annoying for the visitors, research has also shown that businesses have confirmed to see a drop in
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Digital transformation is the modifications done to a business and organizational activities and processes to influence changes and opportunities of digital technologies for strategic impact, keeping both present and future situations in mind. The main purpose of digital transformation is to influence the entire business for the
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Landing pages play a very important role in capturing the interest of potential customers and generating targeted leads, ultimately generating a good amount of revenue for your business; but only if done right! Remember that a poorly designed landing page can cost you a lot. You are
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Google has always been changing, and you need to keep up with the changing trends if you want to stay ahead of the competition and be visible on SERPs in order to get more traffic and increase your chances of sales and revenue. A professional internet marketing
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Once you are able to track where your visitors are coming from, you can stand in a better position to improve your engagement and ROI by working on your strategies. Also, you can improve your campaigns and budget more effectively in the future. This is why it
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Are you new to creating plans for your business? If you aren’t an experienced planner or marketer, you would have a tough time understanding where to start or how to structure a plan, as these are the most difficult parts of planning. However, if you have managed
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All kinds of social media and websites are putting up GIFs and videos on their platforms to attract more customers. Do you know why? Because videos appeal to users as they are more interactive and explanatory, thus getting a message across persuasively. This is why video marketing
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