Search Engine Optimization and Conversion Rate Optimization are two very important aspects of digital marketing. With both being important, it is vital that they both go hand in hand. Any changes made to SEO should not affect CRO, and vice versa, because if they do, the results
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It’s New Year, and it’s time to take a close look on where we are leading and where we are lagging in terms of SEO practices so that we can revive and climb up the ladder towards top rankings. While it is important to run a checklist
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Any local business needs to have accurate structured citations on major platforms, but what should local SEO practitioners do once they have got these formal listings created and a system in place for managing them? This blog will help you with a step by step guide to
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When users type a certain query or a certain product/service they are looking for in the search bar of Google’s page, they receive a long list of relevant results. The words they type in are generally the keywords that the businesses must target to have their business
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How important is it to have a website? While for the general globally or nationally targeting businesses, a website is one of the most crucial elements they must have, you may say that websites aren’t as important for local businesses. But hold on! You may be wrong!
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Correlation has always been a methodology for SEOs to discover and collect correlates, which are measurements that share a relationship with the independent variable. For example, speaking of rankings, we know that backlink counts and social shares are correlates of ranking order. Correlation also helps us with
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YouTube is the largest and most popular video application used. Just as much as Google is amazingly popular for general search, YouTube is equally popular for video search. So, if you have video, you are obviously already using the YouTube platform. But, how can you effectively invest
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URL structure and Information Architecture (IA) are often confused with each other when advice is given. People who speak about URL structure slowly and gradually shift towards IA without much notice, and vice versa. Thus, it is very easy to get confused between both, but it is
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Log file analysis can help get some detailed insights into what Google is doing on your site. This blog will give you a complete overview of log file analysis, while also letting you know how you can break down log file analysis to make it easily accessible.
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As clients, you would always want to see your business doing good and bringing you good amounts of money. However, for this to happen, it is very important that there is good communication and a mutual understanding between the service provider and the client. Similarly, it is
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