The year 2014 saw many changes in the web designing arena, and some of these changes were very short lived. With the year coming to an end, let see what 2015 has in store for best web designing practices. We’ll look at some revolutionizing web trends that website designing companies should be prepared for, to meet their customers’ expectations in the very competitive web solutions sphere.
Responsive Design is here to stay
A very big percentage of people now use mobile devices for all their daily needs. Be it browsing, emailing, social communication, searching for something, etc. and if your website is not responsive or device friendly, you lose a chance to win over your competition. People need websites with good mobile experience and user interface. So screen will size play a vital role in satisfying your website users’ needs.
Flat Design
Flat design will continue to grow in popularity over the old flash or animated websites. Flat design is a minimalist UI Design Genre, or design language, used in various graphical user interfaces. It removes stylistic choices that give the illusion of three-dimensions such as drop shadows, gradients, textures, or other tools that add depth and is focused on a minimalist use of simple elements, typography and flat colors. Designers will prefer flat design because it allows interface designs to be more streamlined and efficient. Such designs are visually appealing and approachable, and also convey information quickly. Additionally, flat design makes it easier to design responsive interfaces that are responsive to changes in browser size across different devices. With minimal design elements, websites are able to load faster and resize easily, and still look sharp on high-definition screens.
Typography
Typography will matter! One of the greatest benefits of web typography, and web design in general, is that it is flexible, adaptable, fluidly adjustable, without being locked into any one specific configuration. People look for clean & flat fonts that makes it interesting to read a webpage for any age-group & on any device.
Bigger Images
Bigger images increase the chances of your website being clicked often and reduce the bounce rate by 27%, according to research. The size and quality of images will be given more importance than before.
Blogging
Everyone seems to be taking up blogging in some form or the other. People love reading as well as writing blogs of their interest. Blogging also proves to be an effective way to market your brand and capture more leads. Research shows that 77% internet users spend most of their time on blogging sites. So design blogs more often.
Infographics
Infographics will be the need of the hour. Users prefer scanning information rather than reading words and lines of text. Infographics prove to be an educational, entertaining, and useful tool. They are more eye-catching than printed words, since they usually combine images, colors, movement, and content that naturally draw attention. A well designed and aesthetically pleasing infographic will drive people to your website since they are more likely to “share” and “click” on it. Also, this can help with Google’s “Page Rank” algorithm, which is important for SEO. Infographics are a fun and engaging medium that can generate a unique connection with visitors to your site.
