A website is a basic for every business today, no matter how big or small, no matter whether it is local or international. People have gone online for almost everything now, thanks to the Corona virus pandemic. But, just having a website is not enough. It needs
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Video content is an important part of a digital marketing strategies as people are admiring watching videos more and more. In fact, more than 85% of businesses are using video content marketing as a mandatory rule in their digital marketing strategies to attract and engage clients. But,
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No matter how popular or new your business is, it is very important to keep your audience engaged, and reminded of you at all times. You need to keep reminding your customers that you’re there so that whenever they are considering buying a product of your niche
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SEO is undoubtedly an important facet of any business’ online success. But, it all depends on how you best utilize SEO. Struggling to properly incorporate and align your SEO efforts can hamper your SERP ranking, traffic, conversions, and profits. Here’s a guide to help you adjust your
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Click Through Rate (CTR) is one of the most important metrics that needs to be kept track of when monitoring a digital marketing campaign. It is a metric that is used to measure how many users clicked an advertisement, a link, or a call to action. So,
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Content curation is the process of gathering information relevant to a particular topic or area of interest, with the intention of adding value to the content and organizing it. For example, museums and galleries select and interpret the best and most relevant items for their collection, and
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You may have designed and launched a creative content campaign, only to see that it doesn’t go as you expected, and in fact fails, leaving your disappointed! If you think you are the only one going through this phase, hold on. There are many people out there
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Local SEO is important for a business looking to gain leads within the regional proximity. Implementing good local SEO strategies can help Google to rank your Web pages higher, especially in local search. This means more exposure to potential local customers, and a likely boost in sales.
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Infographics are one of the best SEO elements because they beautifully combine text and images together in a way to make an otherwise boring all-text interesting to read. It helps content stand out, having the viewers to go through the entire information, without getting jaded. However, just
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Do you have regular Web properties or App + Web properties in Google Analytics? If you do have the latter, here is a big news for you! In an update from Google Analytics, it has been stated that Google will now automatically exclude bot traffic from App
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