Google is who decides where your page will rank for which keyword. If you are a local business, you would always want to rank at the top, at least in the top 3, so that you can have maximum visibility and more visitors walking into your store.
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An online retailer can do a great job to sell his products if his website is well optimized. However, a one-time optimization isn’t enough. You need to keep adding a new line and new products, or even have a website redesign to make it appear fresh and
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