Google is who decides where your page will rank for which keyword. If you are a local business, you would always want to rank at the top, at least in the top 3, so that you can have maximum visibility and more visitors walking into your store.
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An online retailer can do a great job to sell his products if his website is well optimized. However, a one-time optimization isn’t enough. You need to keep adding a new line and new products, or even have a website redesign to make it appear fresh and
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Content is one of the most important things that decides upon how your website is going to rank. And, this decision is made by a combination of how both robots and humans judge you. What we mean is that only if both Google and your visitors are
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Traffic on the road is a pain, but traffic on a blog is never too less. Bloggers are always looking for more and more traffic on their blogs. This is where SEO comes a lot into attention. But, with the rising effectiveness of social media, it doesn’t
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People are now adopting videos and podcasts widely to convey their messages to others. These elements have now become an increasingly engaging way of reach the audience, in such a way that they are now being used in a variety of industries to introduce new products. But,
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Are you spending a handsome amount on Google and Facebook ads, only to see less-than-expected results? Well, then you probably don’t know how to make the most out of these campaigns. What you need to do is reduce the cost per click for your campaigns, while increasing
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A good competitive analysis can provide you with invaluable insights into what is working for others in your niche. What we mean by “good” here is using the right tactics. If you don’t know what the right tactics are, we are here to help you know how
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Featured snippets are often confused with answer boxes, but the two are very different. An answer box will provide you with only a simple point-to-point answer, while a featured snippet will give you more detailed information about what you are searching, along with citing a website. Featured
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Google ranks websites based on searcher intent, and we all know that. And, you can get organic exposure on search engines by ranking high on SERPs through the right SEO techniques. However, it isn’t always necessary that you rank high on SERPs; instead, you can have other
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Google uses page speed as one of the most significant signals to rank pages, which makes it very crucial for you to consider that element while making or testing your site. Calculating individual page speed performance can help understand how efficiently or not your site is running
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