Users expect the website that they are on to do everything that they want them to do. They believe that they should be free to go wherever they want, travel the navigation path the way they want to, etc. And, when a website does not match the
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When B2B buyers want to conduct an online research for a product or service, they look for not only reviews and testimonials, but case studies too. This makes case studies one of the most important tools in every company’s toolkit. Companies generally create large number of online
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Some genius has put in great efforts to build the “Unbounce” tool to help create impressive and impactful landing pages easily, by even HTML beginners! However, whenever something complicated is being converted into a process very simple, there have to be some compromises and limitations. And, same
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What is Clickbait? Clickbait is a Web page link deigned to tempt readers to go to a certain Web page to view the content. Clickbait headlines generate curiosity within the readers, which persuades them to get onto the page that shows the entire content. It provides just
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We have seen how online shopping has been boosting up ever since Flipkart introduced its eCommerce store back in 2007. Although it wasn’t a sudden shift, but the previous years has seen more of online purchases for all kinds of products – may it be apparels, cosmetics,
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Link building campaigns should not be limited to time; they must be a constant practice. Instead of having a start and end date, link building campaigns must be ongoing and continuous, meaning that you must have a sustainable link building campaign. This will make you constantly striving
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Videos are the new trend on every platform, whether it is Google or social media. People are more and more attracted towards videos, as compared to reading text, images, and infographics. In fact, it is predicted that by 2021, 80% of digital content will be videos! And,
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Have you seen how when you bring up a Web page on a mobile device, certain features go unavailable? Certain features that you may be accustomed to on desktop may just go invisible on mobile screens! This gets very frustrating and annoying, because now you have to
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Conversion rate optimization (CRO) is what you must work upon to boost up your conversion rates. If done correctly, you can boost conversions by up to 90% in just 12 months! This means almost double the conversions. But remember, this is possible only if you do it
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A featured snippet is a summary of an answer to a user’s query displayed at the top of Google’s search results. It includes the page’s title and URL, and its content is extracted from the Web page. However, you will see these featured snippets for all sorts
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