PPC or Pay-per-click is an internet advertising model, where advertisers pay for their ads to the publishers only when their ads are clicked. This is a way to get more traffic on to the site. Advertisers bid on keywords or keyword phrases, or decide on a fixed
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In order to achieve success between your competitors in the market, you need to be well aware and updated with the new strategies coming up. Similarly, you need to know which elements can bring you higher SEO. In order to get this, you need to have the
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A survey says that 75% of internet users will make a purchase decision of products and services only if the page is in a language they speak. As we see, a major proportion of websites are in the English language. But, do you know that only 30%
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“Repeated violations may make a successful reconsideration process more difficult to achieve. Especially when the repeated violation is done with a clear intention to spam, further action may be taken on the site. In order to avoid such situations, we recommend that webmasters avoid violating our Webmaster
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Hacking has been a problem since several years with the issue growing every day. A majority of site owners who are attacked by hackers, are struggling to overcome the issue. What do these hackers do? They attack reliable sites and use them to engage in offensive behaviour
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Do you know that colours play a very important role in every walk of life? Remember the black and white era that we see in the movies? How would you feel if everything around you was only in black, white and grey? You get a dull feeling, right?
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Even if you have years of experience in blogging, SEO will still be a problem because it keeps changing constantly. Every time you will see a new practice coming up. But, this is done for the benefit of all – the audience as well as the SEO
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Google had come up with a ‘Phantom Update’ in April/May 2015, which favoured mobile-friendly sites in search results. It did not turn out to be a ‘mobilegeddon’ but it definitely has had a strong impact in these five months. The percentage of mobile-friendly sites has been increasing
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Twitter has lifted the 140 character limit on direct messages on 12th August 2015 and now lets users type upto the extent of 10,000 characters! Direct messages on Twitter lets you have private conversations with others. There have been many changes in the direct messaging system
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The digital marketing industry is ever-changing. What might be the best methodology last year might not be the same this year. So, as digital marketers, you need to be well aware of what is happening in your industry. You need to be flexible to any and every kind
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