It’s certainly difficult to get new customers on your eCommerce store, but what’s even tougher is to retain them in a way that they come back again to shop for more. It is such repeat customers who result in higher revenues for the store. Online stores thus typically get a major chunk of their revenue from their existing customer base. This is why businesses are advised to invest their time and effort to adopt the “repeat customers” approach. But, this is no piece of cake. Earning customer’s confidence and building a lasting image of your brand calls for a strategic marketing plan. A digital marketing firm and SEO company in Bangalore can help with optimizing your online store and making a strong digital footprint through capitalizing on existing customers. Here are some quick and effective strategies that can help.
Offering incentives and rewards
Providing incentives is a great way to create brand loyalty. Offering coupons or discount vouchers on second sales can motivate first time shoppers to shop with you again. In addition, offering special rewards for referring new customers to your business can also help trigger repeat purchase behaviour.
Making the shopping experience convenient
An easy and convenient shopping experience is a must! Offer customers a seamless experience by offering them convenient mobile browsing, faster website loading time, easy checkout process, free shipping, and multiple payment options. A truly remarkable customer experience will help you to continue to rule the market.
Incorporating remarketing strategies
Remarketing is one of the easiest ways to re-engage with your customers – those who may have forgotten about your product, or may have left their shopping halfway for whatsoever reason. Using appealing remarketing ads to offer special deals for their selected products will grab the attention of your customers. However, make sure you don’t go overboard and seem to be too obvious. Put a cap on the number of ads that can be displayed to a particular customer.
Encouraging personalized communication
Personalized communication can foster customer engagement. Certainly, it all begins with a personalized email containing the customer’s names and addressed to them personally. But, it doesn’t end here. Your sales pitch must evolve as you continue to interact with customers. You must focus on emailing timelines. Prefer timings that are convenient to your users, based on their type, behaviours, habits, etc.
Strengthening bonds on every possible platform
Identify the platforms that your target customers are generally using, and communicate with them there. Customers have different communication patterns and preferences, and to get your repeat purchase right, it’s critical to adjust your campaigns based on the channels your customers are responding to. Reach out to your customers via all the possible different platforms. Addressing their complaints and queries on every portal will help strengthen your bonds with them.
Every SEO company in Bangalore will agree that the right marketing tactics, as those mentioned above, used in the right measures, can amplify your SEO results, enhance conversions, and reward you with repeat sales. Even a 2% increase in customer retention can prove to be significant 10% increase in profits! Considering such a significant role of a repeat sale, investing your resources and efforts towards accomplishing such sales is almost necessary.
